This week's focus: What marketers think of social media marketing and politics colliding
What marketers think of social media marketing and politics colliding This week we will be discussing a few different articles and blogs posted discussing political social media marketing.
Big Brand and Political Activism: What Do Marketers Think? This article by Christine Moorman, founder and director of CMO Survey , looks what what marketers think of jumping into the waters of political activism in their brands. Moorman provides many statistics to answer this question. The main takeaways from Moorman’s stats are the following: - Many marketers didn’t believe it was appropriate to take a stance on politically charged issues within their brands
- Those who didn’t believe it was appropriate was mostly worried about the bottom line, and the negative effects of taking a stand.
- Those who did believe it was appropriate were focused on social leadership Click the above title to see more from Moorman!
Movement marketing: What is your brand against? This article is by S...