This week's focus: Successful Political Social Media Campaigns
Best examples of brand using politics and political campaigns in their social media marketing
In previous posts, we have mostly looked at social media campaigns that have failed or been disagreed with when mixing with politics and political movements. For example, the Kendall Jenner pepsi ad, or Pride Month.
This week, we will look at examples of social media campaigns that have been successful in their connection to political movements.
GE’s Balance the Equation Campaign
A usual movement in gender politics is the disproportionate amount of women in male-dominated fields of work and study. In Feb 2017, “GE announced they work would to fill 20,000 new STEM roles with female hires by the year 2020”. They made this into a successful campaign, called Balance the Equation. It featured National Medal of Science in Engineering winner, Mille Dresselhaus. Reportedly, the campaign has received thousands of retweets and comments, and is considered a success amongst marketers.
Just Do It with Colin Kaepernick by Nike
Nike featured Colin Kaepernick - the NFL player who kneeled during the national anthem - in its 30th anniversary of their “Just Do It” Campaign. The poster was captioned with: “Believe in something. Even if it means sacrificing everything.”
Although this was controversial to many people and resulted in many boycotting the brand, it was still considered a success as the media exposure was reportedly worth more than $163 million.
Billie: Project Body Hair
Billie is a direct-to-consumer startup devoted to being more body-hair positive in the selling of their shaving materials. During this, they launched Project Body Hair, which acknowledges that women have body hair by showing women with body hair in their advertisements.
From this, during Billie’s first 11 months, the brand’s social reach grew to 65, 000 followers, and the video Project Body Hair now has over 1 million views.
Next week: For our final post, we will be looking at what marketers think of social media marketing and politics colliding.
If you don't want to miss out, make sure to subscribe! Also, feel free to comment below and let us know what you think.
In previous posts, we have mostly looked at social media campaigns that have failed or been disagreed with when mixing with politics and political movements. For example, the Kendall Jenner pepsi ad, or Pride Month.
This week, we will look at examples of social media campaigns that have been successful in their connection to political movements.
GE’s Balance the Equation Campaign
A usual movement in gender politics is the disproportionate amount of women in male-dominated fields of work and study. In Feb 2017, “GE announced they work would to fill 20,000 new STEM roles with female hires by the year 2020”. They made this into a successful campaign, called Balance the Equation. It featured National Medal of Science in Engineering winner, Mille Dresselhaus. Reportedly, the campaign has received thousands of retweets and comments, and is considered a success amongst marketers.
Just Do It with Colin Kaepernick by Nike
Nike featured Colin Kaepernick - the NFL player who kneeled during the national anthem - in its 30th anniversary of their “Just Do It” Campaign. The poster was captioned with: “Believe in something. Even if it means sacrificing everything.”
Although this was controversial to many people and resulted in many boycotting the brand, it was still considered a success as the media exposure was reportedly worth more than $163 million.
Billie: Project Body Hair
Billie is a direct-to-consumer startup devoted to being more body-hair positive in the selling of their shaving materials. During this, they launched Project Body Hair, which acknowledges that women have body hair by showing women with body hair in their advertisements.
From this, during Billie’s first 11 months, the brand’s social reach grew to 65, 000 followers, and the video Project Body Hair now has over 1 million views.
Next week: For our final post, we will be looking at what marketers think of social media marketing and politics colliding.
If you don't want to miss out, make sure to subscribe! Also, feel free to comment below and let us know what you think.
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